Discover the data that powers

Performance Marketing

We believe performance is not only about how you handle Google or Facebook Ads. Of course, a good PPC campaign is a good headstart, but, the next level in performance marketing is about linking campaigns to the rest of the business.

We call it Data Marketing.

 
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No campaign without data

No matter how good you are at delivering performance campaigns, if you have no analytics/business data means you have no destination. During the time, we encountered hundreds of ways to measure performance and hundreds of ways to collect false data. That’s why we encourage businesses to have a complete approach: campaigns & analytics.

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audit & recommendation

One of the major factor of campaign’s success is having a site/ landing page that performs above average in relation with Google standards. This is why we choose to perform this audit and give improvement solutions before we start “spending money” on ads.

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Safety net

If you are in performance marketing you know you can easily lose money without knowing where. That’s why we defined a set of automated reports and scripts that can identify the “holes” in your process. Starting with the technical part of site and up to keywords and products.



Social

We don’t like single minded approaches, when it comes to social paid. Because we know that, when it comes to marketing, the mix that you produce between channels and messages is more important than one channel. With the attribution model in mind, we try to adjust not only the “cold results” but also the role of social paid in the entire strategy.