No campaign without data
No matter how good you are at delivering performance campaigns, if you have no analytics/ business data means you have no destination. During the time, we encountered hundreds of ways to measure performance and hundreds of ways to collect false data. That’s why we encourage businesses to have a complete approach: campaigns & analytics.
Pre-campaign audit & recommendation
One of the major factor of campaign’s success is having a site/ landing page that performs above average in relation with Google standards. This is why we choose to perform this audit and give improvement solutions before we start “spending money” on ads.
If you are in performance marketing you know you can “easily” lose money without knowing where. That’s why we defined a set of automated reports and scripts that can identify the “holes” in your process. Starting with the technical part of site and up to keywords and products. All automated through scripts and reports.
Onboarding: define (together with you) the business strategy and objectives
Tracking Setup: make sure you are able to track relevant KPI’s (advanced Analytics setup)
Technical audit & recommendation of the landing pages/ site for improved campaign quality
Campaign strategy & setup: customized, alligned with business needs. Automated, if necessary.
One to one consulting and optimization process
We consider that advertising is the closest thing to customer understanding. This is why, when we talk about campaigns, we start with what you know better - your customer/ product/ business. No matter how smart we are, the real targeting starts with your own data.
No secret here, we have one of the strongest teams in Analytics and e-commerce (ex Fashion Days), beside our experienced PPC specialists. And yes, we know how to define, track and understand relevant KPI’s.
No matter the campaign (dynamic product feed ads, retargeting or prospecting), Facebook, Instagram or LinkedIn Ads is part of a bigger performance strategy. This is how we like to look at them and that’s why we integrate data costs from Facebook with Analytics. And usually, we can understand better what needs to be optimized in terms of investments versus results.
We don’t like single minded approaches, when it comes to social paid. Because we know that, when it comes to marketing, the mix that you produce between channels and messages is more important than one channel. With the attribution model in mind, we try to adjust not only the “cold results” but also the role of social paid in the entire strategy.