PMK Core (Performance Marketing Core):
While agencies focus on traffic and ad platforms optimize campaigns, your money is lost per product. PMK Core is our proprietary segmentation tool created to answer the exact question platforms keep dodging: which of your products is the ad budget actually going to, and is it coming back? Built and battle-tested on production catalogs of up to 70,000 products, PMK Core automatically classifies every SKU based on its actual growth potential, giving you absolute clarity over your entire inventory.
A single source of truth for spend allocation across Google & Meta.
PMK Core Framework: Budget follows performance.
Treating budget allocation as a campaign-level decision is a widespread flaw in ecommerce. Campaign averages hide critical losses. In a typical catalog, 15% of products silently burn ad spend without selling once, while ad networks attribute unverified sales to themselves that your backend records never received. At 10,000+ SKUs, managing this by hand is impossible—so nothing gets fixed.
PMK Core goes deeper. By joining ad cost, revenue, and purchases per product, it exposes where money is wasted, what's being ignored, and where it should actually go. It automatically splits your entire catalog into 7 performance segments and pushes them directly back into Google & Meta as custom feed labels on every run—stopping ad waste before it happens.
Visit pmkcore.comThe Segmentation Logic
From Segmentation to Execution
The output isn't a report, but a structured feed that flows directly into Google Merchant Center and Meta Catalogue. Spend gets allocated based on where the margin actually is.
Why It Matters
Scaling e-commerce without this visibility means optimizing the average, not the opportunity. Decisions are made on evidence, not instinct.