PMK Core (Performance Marketing Core):
Most agencies optimize for traffic. We optimize for revenue. PMK Core is our proprietary segmentation tool that classifies products based on their actual growth potential.
A single source of truth for spend allocation across Google & Meta.
PMK Core Framework: Budget follows performance.
Most ecommerce accounts treat budget allocation as a campaign-level decision. PMK Core goes deeper and segments every product in your feed by actual revenue, purchase volume, and cost, then uses that data to determine where money should go, where it's being wasted, and what's being ignored entirely.
Visit pmkcore.comThe Segmentation Logic
From Segmentation to Execution
The output isn't a report, but a structured feed that flows directly into Google Merchant Center and Meta Catalogue. Spend gets allocated based on where the margin actually is.
Why It Matters
Scaling e-commerce without this visibility means optimizing the average, not the opportunity. Decisions are made on evidence, not instinct.