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Proprietary Infrastructure

Built in-house,
for businesses like yours.

The right tool rarely exists off the shelf. So we build it.

Every proprietary system we've developed exists for one reason: to make sure our clients are always one step ahead, with strategies grounded in data most agencies can't even collect.

"We are witnessing process automation paired with the hyper-personalization of marketing. We see an increase in the complexity of activities, driven by the simplification provided by automation, and we recognize the vital necessity of integrating human capabilities with AI agents."

Data Revolt Research and Development
Proprietary Tool

PMK Core (Performance Marketing Core):

Most agencies optimize for traffic. We optimize for revenue. PMK Core is our proprietary segmentation tool that classifies products based on their actual growth potential.

Core Outcome

A single source of truth for spend allocation across Google & Meta.

PMK Core Framework: Budget follows performance.

Most ecommerce accounts treat budget allocation as a campaign-level decision. PMK Core goes deeper and segments every product in your feed by actual revenue, purchase volume, and cost, then uses that data to determine where money should go, where it's being wasted, and what's being ignored entirely.

Visit pmkcore.com

The Segmentation Logic

High revenue, low cost Action: Scale these aggressively.
High revenue, high cost Action: Optimize margins first.
Low revenue, low cost Action: Monitor and test selectively.
Revenue with zero ad spend Action: Hidden gems, push forward.
Low revenue, high cost Action: Cut or restructure immediately.
Ad spend with zero revenue Action: Budget drain, flagged for action.
No revenue, no cost Action: Dead inventory, reactivate or deprioritize.

From Segmentation to Execution

The output isn't a report, but a structured feed that flows directly into Google Merchant Center and Meta Catalogue. Spend gets allocated based on where the margin actually is.

Why It Matters

Scaling e-commerce without this visibility means optimizing the average, not the opportunity. Decisions are made on evidence, not instinct.

AI-Augmented Tech

AI Scribe

Most content gets written and forgotten. AI Scribe produces fully structured, SERP-ready articles designed for teams who want content that ranks and supports the funnel.

Core Advantage

Zero fluff. Content engineered for both humans and AI discovery engines (AIO/GEO).

An Integrated Ecosystem for High-Performance Content

The tool is engineered to integrate the core components of performance content into a single workflow, transcending the limitations of generic market tools.

Search Intent Analysis

Mapping content to real user needs and competitor gaps.

SEO Content Structuring

Full heading hierarchy and technical alignment.

Thematic Consistency

Maintaining authority at the content hub level.

Visibility Optimization

Presence in both traditional SERP and AI snapshots.

Intelligent Scaling

  • Scale content production without compromising quality.
  • Better personalize content based on specific audience segments.
  • React swiftly to AI search dynamics and algorithm changes.

Vision: From Execution to Growth Mechanism

"We don't just use tools; we build the mechanisms through which content becomes a genuine channel for business growth."

Proprietary SaaS

Trust My Analytics

Every decision you make assumes your analytics are right. Trust My Analytics audits Google Analytics 4 on a schedule and keeps testing it in between, so a tracking error surfaces the day it appears — not the quarter someone notices the numbers look odd.

Core Outcome

Data you can act on, verified on a schedule instead of once a quarter.

Stop guessing. Start knowing.

Connect a GA4 property once through OAuth and the platform keeps testing it. Audits run on the cadence you choose, the test catalogue grows as GA4 itself changes, and anything that breaks reaches the team before it reaches a report.

Visit trustmyanalytics.com

What it tests

Commercial

The e-commerce layer: product and item data, and whether the path from a product view to a completed order is measured end to end.

Revenue

The money: revenue that does not match the backend, orders counted twice, and the currency and refund handling that quietly distorts totals.

Traffic

Where visits come from: campaign tagging, referral exclusions, and traffic attributed to the wrong source — or to no source at all.

Engagement

How people actually behave: sessions, engagement and event volumes that move for reasons no campaign explains.

Settings

The property itself: the configuration that silently shapes every report downstream, from data retention to internal traffic and cross-domain setup.

Scheduled Audits & Reports

Audits run on a calendar, not on someone remembering to check. Each one produces a report that says what is wrong, how bad it is and what to fix first — delivered without anyone opening a dashboard.

Score History & Trends

Every audit scores the implementation, and the history shows the direction: whether data quality improves after a fix, or drifts quietly after a release.

Why It Matters

Bad data never announces itself. It propagates quietly into every report, every optimisation and every budget decision downstream — which is exactly why it has to be caught upstream.

The rest of the toolkit

Twelve more, built the same way.

Not every tool needs a manifesto. These are the systems our teams reach for daily — each one built because the off-the-shelf answer either did not exist, or did not work.

Performance

Big Boy Agency

A bird's-eye view over every Google Ads account in the portfolio.

One screen that surfaces what is worth acting on today: transactions trending down, budgets left unspent, accounts drifting off pace. Access is scoped per specialist, so everyone sees only the accounts they own. It is the daily hygiene check that stops small problems from becoming end-of-month ones.

Performance

Product feed

Feed management that does not wait on a developer.

The product feed lands in a spreadsheet we can shape directly — filter by category or price, add custom labels for the products that deserve them, fix what the platform exports badly. For clients with no feed at all, a built-in scraper walks the site and generates one from scratch. Changes go live in hours, not sprints.

Data

Meridian

Marketing Mix Modeling, built on Google's framework.

Meridian measures the impact of every media channel — online and offline — on total sales. It works at a macro level and is privacy-safe: no cookies, no user-level tracking. The result is the real ROI of each channel, cross-channel budget allocation grounded in it, and the ability to simulate an investment scenario before the money is committed to it.

Data / Performance

Audience scoring

Scoring every on-site action by the intent behind it.

A GTM-based engine assigns an engagement score to each meaningful action on the site: product views, FAQ interactions, the returns page, the about page. The score is pushed straight into the ad platforms, segmented top, middle and bottom of funnel, so retargeting can speak to where someone actually is instead of to everyone who ever visited.

Data

Audits Consent Mode v2 before it quietly costs you conversions.

Data / Performance

Lost revenue due to out of stock

The exact price of an empty shelf.

A Python analysis cross-references product availability in Google Merchant Center with performance and traffic from Analytics, then puts a figure on the revenue each out-of-stock product is costing you. The output is a clear report, product by product, showing where the money went and what to restock first.

Data

Stock safety and replenishment

Knowing when to reorder, before you run out.

The model calculates the optimal safety stock and the ideal moment to place the next order, sized to cover up to 95% of demand — peak periods included. You get a predictive inventory plan instead of a reaction to a stockout that has already happened.

Data

Transaction reconciliation tool

When GA4 and your CRM disagree, this finds out why.

Upload the exports from both systems and the tool computes the match rate between them, broken down by day, payment method and delivery method. Anomalies are flagged automatically, so a discrepancy stops being a mystery about the data and becomes a specific, fixable tracking bug.

Performance

Auction insights analyzer

Competitor analysis, straight from your auction data.

Upload the auction insights report — and, optionally, the results report — and the app charts your metrics against the competition, generates the insights, and exports the whole thing as a PDF. An afternoon in spreadsheets becomes a few minutes.

SEO

SEO Analyzer

Search Console, GA4, SEOmonitor and Google Ads, in one diagnosis.

The platform unifies all four through their APIs and scans the domain for what deserves attention now: quick wins, pages in decline, cannibalisation risk, and openings in AI Overviews and featured snippets. Every opportunity is weighed against real conversion and revenue data from GA4, so the SEO backlog is ordered by ROI rather than by search volume.

Social Media / Data

Social Performance

Which posts moved the business, and which only moved the metrics.

The report connects social content to the results in GA4, correlating posts, UTMs, sessions, conversions and media cost. It separates the content that produced business impact from the content that produced numbers — and tells you which is which before the next content plan is written.

Social Media

Brand Sentiment & Reputation Analysis

What the internet actually thinks of your brand.

Deep research across the brand's digital footprint maps sentiment, trust, category authority, cultural relevance and reputational vulnerabilities, then benchmarks all of it against the main competitors. The output is a strategic diagnosis: dominant narratives, trust gaps, and the conversations worth encouraging — or avoiding.

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