Where strategy turns into measurable business impact.
Real results across analytics, email, PPC, SEO and social. Every engagement engineered around revenue, margins and LTV — not vanity metrics.
Driving 70% More Bottom-Funnel Conversions with Storytelling and CM360 Sequential Targeting
We partnered with YOXO, a contract-free digital telecom brand, to elevate their brand image and accelerate user acquisition in a highly competitive market. By moving away from generic messaging, we deployed a Creative Sequencing strategy via Campaign Manager 360 (CM360) combined with an intentional storytelling approach. This method allowed us to communicate specific product benefits one by one to targeted buyer personas. The campaign achieved a 3x higher click-through rate, pushed 50% more user
Boosting Non-Branded Organic Traffic with Over 1500% YoY Growth
We engineered a comprehensive SEO migration and optimization plan for MadeBySociety.ro (formerly known as Vagabond.ro) during a full platform transition. Prior to our involvement, the brand's organic traffic was heavily reliant on its own name, with over 90% of traffic stemming from branded queries. By implementing a structured redirect strategy, building new high-value destination pages, and targeting non-branded intent keywords, we successfully repositioned the e-shop. The strategy achieved a
Slashing Creative Costs by 50% and Driving 120% More Impressions with Google Studio Creative
We partnered with Bringo, a pioneer in the Romanian grocery delivery market, to solve a complex media challenge: communicating a vast, rapidly changing range of retail offers without skyrocketing creative costs. By taking advantage of Google Marketing Platform (GMP) tools and integrating Studio Creative with Campaign Manager and Display & Video 360, we launched a pilot campaign powered by Dynamic Creative Optimization (DCO). This automated, data-driven approach cut creative design costs by 50%,
Orange Romania-Boosting Black Friday sales with cutting-edge segmentation strategies
Orange Romania is the leading telecommunications provider in Romania. The company aims to solidify its top position as a telecom provider and to expand towards complementary services. The development of Orange e-shop is one of its key business directions, with offers targeting both existing Orange customers and new prospecting consumers.
Dertour: Speed of execution rebuilding SEO after a faulty migration
The Dertour Group (formerly DER Touristik) was founded in 1917 and represents the tourism division of the REWE Group. It has a turnover of 6 billion euros, 10,500 employees and 2,800 agencies, operates in 16 European countries (including Romania), serves over 10 million customers annually, and is among the largest players in the European tourism industry.
Boosting neobank adoption: how Salt Bank scaled account creations with Video Action Campaigns
Salt Bank is the first Romanian neobank, launched in April 2024. It offers a transparent, agile banking experience built on customer feedback, and quickly became a highlight of the Romanian market — attracting 250,000 clients in its first 100 days.
Orange Romania: 150% more leads and 53% lower costs through Lead Gen campaigns
With over 20 years in the local market and more than 10 million customers, Orange Romania is a leading Romanian telecommunications company. As a mobile operator and retailer, one of its most important channels is "Orange eShop" — selling consumer electronics (phones, tablets, connected devices, accessories) and also generating "Leads" for TV cable and Internet services.
Flanco: Qualified traffic & cost efficiency through smarter targeting and bidding
Flanco is one of the largest electro-IT retail chains in Romania, running a national e-shop (flanco.ro) alongside an extensive network of physical stores. The brand operates at scale and is sensitive to both volume and unit economics — every incremental visitor needs to stay profitable.
Vivre: RFM segmentation lifting Potential Loyalists into Loyal Customers
Vivre is one of the leading online retailers for Home and Lifestyle in Central and Eastern Europe. Headquartered in Romania, Vivre operates in 9 countries and runs ecommerce platforms across both web and app environments, serving a large logged-in user database.
Orange Romania: Closing the web-to-app attribution gap
Orange Romania is the #1 telecommunications provider in the country, part of the global Orange Group. Serving millions of customers with integrated mobile and fixed services, its MyOrange app is the primary digital engine for customer self-care, subscriptions, and commerce.
Strategic Loyalty: How Vivre Leveraged RFM Segmentation to Achieve an 8% Campaign Lift
We partnered with Vivre, a leading Central and Eastern European online retailer for Home and Lifestyle, to optimize their large-scale user communication. By implementing RFM (Recency, Frequency, Monetary) segmentation for their logged-in database, we enabled more effective and consistent messaging across multiple platforms, including direct marketing and display ads. This strategic approach allowed Vivre to track user data status changes in real-time, resulting in a campaign lift of approximatel
Beyond the Surface: How Deep Data Analysis and Cohort Insights Drove a 155% Increase in YOXO Business Results
We conducted a deep behavioral analysis for YOXO, a 100% digital telecom mobile app, focusing on the subscriber acquisition funnel. While initial non-cohort data suggested a downward trend in activations, our application of cohort analysis revealed a "lurking variable" and identified a data fallacy known as the Yule-Simpson’s Paradox. By correcting this understanding, we optimized budget planning and remarketing efficiency, resulting in a 155% year-over-year increase in business results.
Scoring for Success: How Imobiliare.ro Increased Leads by 14% through User Segmentation
We partnered with Imobiliare.ro, Romania's leading real estate platform, to optimize their marketing budget and lead generation. By implementing a tracking strategy based on a scoring system, we segmented app users into Cold, Warm, and Hot buckets. This allowed for highly targeted messaging and a strategic redistribution of the marketing budget, ultimately driving a 14% increase in leads from paid campaigns.
Purina Furaje: Building a social media presence for a well-established brand
One of the most-recognized agricultural brands in the world, Purina (the checkerboard) stands for high-quality animal nutrition products and effective on-farm services. With more than 100 years of industry experience, Purina delivers tailored animal nutrition solutions at the community level, backed by Cargill's global expertise in risk management, supply chains and feed safety. Active on the Romanian market since 2007, Purina operates a vast distribution network of thousands of stores nationwid
PPC Energy: Driving growth through SEO-led domain migration
PPC Energy (ppcenergy.ro) is an energy supplier on the Romanian market, operating two distinct entities — Muntenia and Energie — formerly known under the enel.ro domain. The brand needed to rebuild its digital presence on a new domain without sacrificing the SEO equity built over years on the old one.
ECCO: Global scaling through architecture consolidation
ECCO is a world-leading brand of innovative, high-quality footwear and leather goods, founded in 1963 in Denmark. The company is uniquely integrated, managing every step from their own tanneries to a global distribution network. ECCO operates a massive retail footprint with over 2,250 shops and sells products in 101 countries. Their digital infrastructure manages localized e-commerce subdomains for dozens of markets including the UK, Germany, and the Netherlands.
Case Study Minifarm increase in email transactions
We partnered with Minifarm, a leading Romanian pharmacy chain, to revitalize their stagnant email marketing performance. When we started, email contributed only 0.62% of total transactions despite a large database. By implementing a year-long strategy focused on marketing automation, template redesign, and behavioral segmentation, we achieved a 570% increase in email-driven transactions, 74% more website traffic, and grew the subscriber base by 120%.
Flanco Brand Repositioning
Flanco, a leading Romanian consumer electronics retailer with nearly 30 years of history, needed to evolve its social media presence from a transactional focus to a lifestyle-centric approach. We implemented a comprehensive brand repositioning strategy centered on relevant content, a playful tone of voice, and interactive gamification. Within just three months, this data-led strategy grew the engagement rate by 382%, increased website traffic from social media by 42%, and successfully captured t
Christian Tour migration
As part of our collaboration for the Christian Tour website migration, our primary objective was to ensure a seamless transition while maintaining the organic visibility of existing pages<br>. By implementing a rigorous four-stage migration strategy—Audit, Opportunity Identification, Stage Verification, and Post-Migration Monitoring—we achieved a 7% increase in keyword visibility and a 12.27% boost in organic impressions within just one month
Yoxo Performance
We partnered with YOXO, the first 100% digital telecom product in Romania launched by Orange, to break adoption barriers in a traditional market. By implementing a custom data measurement framework and an aggressive multi-platform funnel—spanning YouTube, Google, Apple, and TikTok—we didn't just meet growth targets; we exceeded them. Our strategy resulted in a 125% increase in app downloads and a 50% reduction in CPA, while securing 4 prestigious IAB MIXX Awards for excellence in execution.
GTM server side
We partnered with Fleurop, a premier Swiss-based floral delivery service, to solve a critical gap in their digital ecosystem: a massive discrepancy between web analytics and actual sales. By migrating their tracking from the browser to a dedicated server-side environment (GTM Server-Side), we stabilized their data flow. Within months, transaction match rates jumped to 95%, cost per customer acquisition dropped by 20%, and the brand regained full confidence in their marketing ROI.
Case Study F64
We partnered with F64, the biggest photo-video concept store in South-East Europe, to elevate their already-strong direct marketing strategy and turn email into one of their best-performing channels. After one year and 6 key initiatives, email-driven transactions grew 37% and revenue grew 53%, while the subscriber database expanded by 30%, nearly half of new subscribers placing their first order.
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