Where strategy turns into measurable business impact.
Real results across analytics, email, PPC, SEO and social. Every engagement engineered around revenue, margins and LTV — not vanity metrics.
Flanco: Qualified traffic & cost efficiency through smarter targeting and bidding
Flanco is one of the largest electro-IT retail chains in Romania, running a national e-shop (flanco.ro) alongside an extensive network of physical stores. The brand operates at scale and is sensitive to both volume and unit economics — every incremental visitor needs to stay profitable.
Vivre: RFM segmentation lifting Potential Loyalists into Loyal Customers
Vivre is one of the leading online retailers for Home and Lifestyle in Central and Eastern Europe. Headquartered in Romania, Vivre operates in 9 countries and runs ecommerce platforms across both web and app environments, serving a large logged-in user database.
Orange Romania: Closing the web-to-app attribution gap
Orange Romania is the #1 telecommunications provider in the country, part of the global Orange Group. Serving millions of customers with integrated mobile and fixed services, its MyOrange app is the primary digital engine for customer self-care, subscriptions, and commerce.
Strategic Loyalty: How Vivre Leveraged RFM Segmentation to Achieve an 8% Campaign Lift
We partnered with Vivre, a leading Central and Eastern European online retailer for Home and Lifestyle, to optimize their large-scale user communication. By implementing RFM (Recency, Frequency, Monetary) segmentation for their logged-in database, we enabled more effective and consistent messaging across multiple platforms, including direct marketing and display ads. This strategic approach allowed Vivre to track user data status changes in real-time, resulting in a campaign lift of approximatel
Beyond the Surface: How Deep Data Analysis and Cohort Insights Drove a 155% Increase in YOXO Business Results
We conducted a deep behavioral analysis for YOXO, a 100% digital telecom mobile app, focusing on the subscriber acquisition funnel. While initial non-cohort data suggested a downward trend in activations, our application of cohort analysis revealed a "lurking variable" and identified a data fallacy known as the Yule-Simpson’s Paradox. By correcting this understanding, we optimized budget planning and remarketing efficiency, resulting in a 155% year-over-year increase in business results.
Scoring for Success: How Imobiliare.ro Increased Leads by 14% through User Segmentation
We partnered with Imobiliare.ro, Romania's leading real estate platform, to optimize their marketing budget and lead generation. By implementing a tracking strategy based on a scoring system, we segmented app users into Cold, Warm, and Hot buckets. This allowed for highly targeted messaging and a strategic redistribution of the marketing budget, ultimately driving a 14% increase in leads from paid campaigns.
ECCO: Global scaling through architecture consolidation
ECCO is a world-leading brand of innovative, high-quality footwear and leather goods, founded in 1963 in Denmark. The company is uniquely integrated, managing every step from their own tanneries to a global distribution network. ECCO operates a massive retail footprint with over 2,250 shops and sells products in 101 countries. Their digital infrastructure manages localized e-commerce subdomains for dozens of markets including the UK, Germany, and the Netherlands.
GTM server side
We partnered with Fleurop, a premier Swiss-based floral delivery service, to solve a critical gap in their digital ecosystem: a massive discrepancy between web analytics and actual sales. By migrating their tracking from the browser to a dedicated server-side environment (GTM Server-Side), we stabilized their data flow. Within months, transaction match rates jumped to 95%, cost per customer acquisition dropped by 20%, and the brand regained full confidence in their marketing ROI.
Press & mentions.
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