Email Marketing in 2026: what to keep, what to try and what to drop
There is a lot of talk in email marketing about the importance of the database, about relevance and segmentation, about how much a good design matters or which metrics define success. But how many of these are truly justified, and how many are just preconceptions? How many still hold true now, in 2026?
Looking at the current reality of email marketing, we take the most common assumptions, put them under the microscope and analyse them through the lens of concrete results achieved across more than 20 industries.
What will we discuss?
Together with our Direct Marketing team and our guests, we set out to answer the following questions in a hands-on way:
- 01 Is email marketing only about newsletters?
- 02 Do you send emails more often to get more transactions?
- 03 How important is the database for email marketing?
- 04 Does open rate still matter?
- 05 Is a beautiful email also a high-performing email?
How the event unfolds
A concise format built around three moments: welcoming the attendees, The Inbox Lab session and the closing conversations.
- 16:30 – 17:00 Welcome drinks Attendees are welcomed in an informal setting, ahead of the session.
- 17:00 – 18:00 The Inbox Lab We examine the most common assumptions in email marketing through the lens of results achieved across more than 20 industries. Depending on the discussion in the room, the session may run until 18:30.
- From 18:30 Networking Time dedicated to specific questions about your business and to conversations with the other attendees.
Meet your hosts
Your hosts will be our colleagues from the Data Revolt direct marketing team, plus a special guest:
Oana Bădulescu
COO & Head of Direct Marketing @ Data Revolt
Isabela Cojocariu
Team Lead, Direct Marketing @ Data Revolt
Alina Ionciu
Chief Partnership Officer @ The Marketer
Who is this event for?
Whether you want to find out if this channel is right for your business, you have already started using it and want to scale it, or you have a mature strategy and are ready to challenge us with complex questions from your own experience — we look forward to seeing you in the room!
This event is designed for you if you are:
- check_circle Founder or Business Owner
- check_circle Marketing Manager, CRM Manager or Head of Marketing
- check_circle Ecommerce Manager or Digital Manager
How do you register?
Because we want a hands-on working session, seats in the room are limited and access is based on selection.
Fill in the form below
Leave us a few details about what you do so we can tailor the discussions in the room directly to your real challenges.
Bring a guest and enter the prize draw
Come to the event with a friend or another business owner who, like you, would benefit from this discussion, and you are automatically entered into the prize draw for the free audit we will offer to one of the attendees.
Confirm the invitation received by email
Following the selection of applications, you will receive the official invitation by email. To secure your seat, please confirm your attendance with a simple reply.
Fill in the registration form
We have prepared a few short questions to get to know you better. Following the selection, you will receive the invitation by email.